Few investors would associate exposed brick walls, table footy and vintage posters in London’s trendy Hoxton Square with insurance… but don’t be fooled.
Going against the grain of traditionalism, Aviva is a firm believer that there’s no better time to transform an entire industry and the way customers engage with their products and services. That’s why they created their Digital Garage: a brand new digital environment, in the heart of London’s Tech City and away from Aviva’s City of London office. The Digital Garage has a start-up culture and is home to a few hundred staff, including digital innovation and development teams, staff who are data scientists, not actuaries and others who used to work as games developers.
Designed by HLW in 2015 for Aviva’s workforce of technical specialists, creative designers and commercial teams, the open-plan space, complete with the latest software and digital tools, creates an unrivalled and personalised opportunity, to spearhead product innovation and development, harness the latest technologies, share new ideas, launch breakthroughs and turn ideas into real financial products and services – whilst doing it all faster and smarter!
Driving their ambition to implement collaborative working for their employees and create a personalised experience for their customers, the Garage has been designed with agility and efficiency in mind, incorporating a unique system (unlike its rivals) that enables customers to see all products on one screen, subsequently cutting the number of questions they must answer before buying a product.
This is ultra-modernisation at its best. The launch and ongoing success of Aviva’s Digital Garage, continues to reinforce the organisations’ long-term commitment, to retain its position at the forefront of the digital revolution and pave the way for the insurance industry.