Few investors would associate exposed brick walls, table footie and vintage posters in London’s trendy Hoxton Square with insurance… but don’t be fooled.
Going against the grain of traditionalism, Aviva is a firm believer that there’s no better time to transform an entire industry – and the way customers engage with their products and services. That’s why they created their Digital Garage: a modern digital environment in the heart of London’s Tech City in trendy Shoreditch, with a start-up culture backed by an investment of tens of millions.
Designed by HLW in 2015 for Aviva’s workforce of technical specialists, creative designers and commercial teams, the modern, open-plan space – complete with the latest software, digital tools and city-chic furnishings – creates an unrivalled and personalised opportunity to spearhead product innovation and development, harness the latest technologies, share new ideas, launch breakthroughs and turn ideas into real financial products and services – whilst doing it all faster and smarter!
Driving their ambition to implement collaborative working for their employees and create a personalized experience for their customers, the Garage has been designed with agility and efficiency in mind, incorporating a unique system (unlike its rivals) that enables customers to see all products on one screen, subsequently cutting the number of questions they have to answer before buying a product.
This is ultra-modernisation at its best. The launch and ongoing success of Aviva’s Digital Garage, continues to reinforce the organisations’s long-term commitment to retain its position at the forefront of the digital revolution and pave the way for the insurance industry.
Aviva’s Digital Garage is a game-changer for insurance and beyond.