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Group M Worldwide
Thursday, 27 June @ 08:00 - 10:00 EDT| £40
In 2018, the world’s largest media investment management firm, GroupM, embarked on a strategic merger of office space for the network’s distinct brands (including: MediaCom, Mindshare, Wavemaker, Essence, Xaxis, [m]PLATFORM, Openmind), relocating from three separate Midtown offices into a new, 700,000-square-foot headquarters in 3 World Trade Center.
With support from expert designers from HOK, GroupM has created a space that champions increased efficiency into daily work practices, moving away from the traditional office environment of cubicles and fixed stations. The design for 3WTC was created with the goal of increasing collaboration amongst employees, featuring an open concept, clean desk environment.
GroupM created one of the largest open office environments in New York, serving as a campus model. Employees have access to shared space that includes a two-story town hall workspace, coffee bar, wellness center, game room, career center, tech hub, grab-and-go café, and outdoor terrace.
The design of the 3WTC space offers a creative and polished feel to go with the unrivalled 360 views of New York City. Workspaces and conference rooms are furnished with state-of-the-art technology. Enhancing the space are design elements like polished concrete floors, blonde wood, black accents, and pop-of-color accents.nenew
By designing a truly agile environment in one of the city’s most sought after neighborhoods, GroupM has successfully brought its employees as well as agencies together in one collaborative space. GroupM has won at the task of bringing multiple brand personalities into a shared space, to give employees and guests a better work experience.
Fringe Event Included
Don’t miss a valuable opportunity to attend an exclusive session at Group M’s headquarters, hosted by Bill Bouchay, Principal, Director of Design, HOK.
Prior to the tour, Bill will share valuable insight into how HOK has been able to create a robust solution for Group M to support an activity-based work environment, which successfully provides employees with a range of choices in where and how they conduct business, collaboratively or individually.