Wednesday, June 26 @ 4:30 PM - 6:00 PM EDT| $40
Most New York construction stories are all about the real estate, and most corporate headquarter moves are about reducing costs and increasing efficiency. However, for IPG Mediabrands that is only part of the story.
The 2017 consolidation of all three (distinctly unique) IPG brands under one roof (Initiative, Mediabrands, and UM), is a timely example of how physical space can be reimagined to reflect all three personalities side by side.
Fast forward to 2019 and each brand now operates separately across three floors at 100 West 33rd Street, in the middle of bustling Herald Square, maintaining their own sense of identity and individuality. With the help of inspired designers, Ted Moudis Associates (TMA), shared amenities were introduced to encourage staff from different floors to interact; creating a truly collaborative vertical campus.
All part of the IPG family, each brand is bold, creative, and exciting – yet thematically unique. In homage to Initiative’s numerous beverage clients, a beer garden was designed, which, with its reclining wood benches inspired by the city’s stunning High Line park, offers a more relaxed work area.
For UM, a large screening room allows them to host more informal presentations to clients in a relaxed atmosphere.
As for Mediabrands, spaces were created where no architecture exists by employing everything from fur-covered chairs and plush daybeds, pink sofas, and wooden hand chairs to a giant ‘desk’ lamp and plastic pool side versions of Eames chairs.
However, beyond these shared amenities, the spaces represent a total re-imagining of the organization’s traditional office model that meets the needs of a technologically adroit and mobile workforce.
The result? A super smart, creative, highly agile and highly efficient workspace tailored to each organization’s unique culture. (Plus, the sky lounge, day beds and coffee bar are pretty cool too!)