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Mintel (London, U.K.)
Wednesday, 11 November @ 1:00 PM - 2:00 PM EST| $15
18:00 – 19:00 GMT
Making Decisions based on Insights – How Mintel is Utilizing its Employees’ Expertise to Determine the Future of Work
The best experts are the ones that help find solutions based on specialist insights. But how many then use this knowledge to benefit their own organisations? Mintel, the world’s leading marketing intelligence agency, is doing this.
Headquartered in the City of London, but with offices around the world – including Chicago, Singapore and Shanghai – all the offices are designed with collaboration and creativity at their heart.
The London office was designed by Grand Designs award winner Suzanne Brewer, featuring a sushi rail of innovative FMCG products, ping pong and foosball tables, video arcade games, and floor-to-ceiling street art of innovative thinkers such as Steve Jobs and Marie Curie. Overlooking the river, the Chicago office was featured as one of Crain’s Chicago’s Coolest Offices, with a cherry-red double-decker London bus that serves as a coffee bar, shuffleboard, Wrigley Field-style bleachers and an ivy wall, and a Zen room for quiet meditation.
Long before the pandemic struck, Mintel saw how applying their own market intelligence could benefit their firm, particularly around the workplace: the environment itself, and the various ways in which their colleagues work. As a result, the agile work style already enjoyed by Mintel employees helped them to quickly – and relatively seamlessly – switch to 100% working from home.
The priority, from day one of the lockdown, was ensuring that Mintel’s culture and collaborative and creative ethos were maintained. As noted by our leading expert consumer researchers, the COVID-19 pandemic has brought forward many of Mintel’s 2030 Global Consumer Trends, and accelerated many work practice changes. A new Mintel working group is tapping into the expertise and creativity of its global workforce to help formulate the company’s Future of Work vision.
Join Liz Westcott, Managing Director, EMEA, and Jon Butcher, CEO Americas, as they share the company’s plan for work that revolves around three core components: the home, the office hub, and the ‘third place’.